Asia and Australia Region is a strategic and core market for Saudia network over the years, both in terms of revenue and sales. The region’s YTD results recorded 19 percent growth over NRF target and 34 percent growth compared to same period last year. There was 17 percent increase over boarding target and 12 percent increase over same period last year.
The region maintained a substantial YTD L/F of 90 percent. Umrah market grew 35 percent in boarding and 37 percent in revenue compared to same period last year. Overall the region’s Umrah market share increased by six percent.
The region achieved 99 percent performance both in OTP and SQPR in the first half of 2012 and three percent growth in both in OTP and SQP compared to same period last year.
Over all Asia and Australia recorded a positive growth in all factors of KPI Performance (RASK, ASK, LF, AKV, PAX, CTRGT, NRF).
MANILA & GUANGZHOU
Unprecedented Growth For Manila and Guangzhou
Saudia’s Manila station achieved an unprecedented 21 percent growth in the first half of 2012, placing itself as the highest Net Revenue Flown (NRF) contributor for the Asia-Pacific Region.
The first six months of 2012 had turned out to be very remarkable for Manila station that has been an important market for Saudia in recent years.
MNL is the 3rd highest among top 20 international market (NRF) contributors and is the highest (NRF) contributor in the Asia Pacific Region.
Positive growth was noted in all KPIs, especially on MNL load factor at 90% YTD, above by 12% against 2011.
SV market share in MNL also increased from 31% in 2011 to 37% in 2012 H1. MNL surpassed commercial target by as much as 21% for 2012.
Saudia’s new station in the Chinese city of Guangzhou has reported record performance within a year, the station intends to increase frequency to four flights weekly in response to China’s growing market demand.
The first half of 2012 served as a period of revelation for the capacity of a young station like Guangzhou, to be one of the fastest growing markets in the Far East.
SV Guangzhou (CAN), a fairly new station, after completing a year since its inaugural operations on March 2011 has already firmly established its market position in China, now recording a 103% increase in (NRF), year-to-date vs. last year and was noted to have the highest RASK in Asia Pacific region.
Sales achievements have also been remarkable, with almost all aspects of performance recording a positive growth.
Significant growth has been reported in CAN KPIs in terms of NRF (103%) and flown revenue passengers (82%). Saudia’s market share in Guangzhou rose from 63% to 65% in 2012.
Saudia aggressively mobilized sales during the year with the support of travel agencies, relevant corporate enterprises and related government bodies in China.