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Alfursan loyalty program re-launched with advanced features



Saudia (SV) has announced the successful implementation of the re-launch of the Loyalty Program, designed with many competitive advantages features, latest technology and user-friendly navigation.

This thoroughly new release streamlines and optimizes loyalty business processes and delivers differentiated and innovative programs that influence customer behavior and build value.


With its multi-subprogram, multi-lingual capability, and multi-redemption types, it gives a broad scope to the loyalty department to evolve and develop loyalty propositions. The solution caters to the needs of business intelligence, campaign management, member portal, and call center to support the full customer marketing lifecycle across all channels.


The new release also helps in cutting cost and generating more revenue by using the build-in mass email function which eliminates the current third party handling fees. Furthermore, bonus rules can be configured now based on the sales price of the coupon not on the distance of flights.


This could not be achieved without the dedication, commitment, and teamwork of all the team members from different SV departments such as I.T Commercial Application, I.T Data Management, I.T Data Security and Alfursan Department.


The new program added another powerful tool that would make SAUDIA even stronger in the face of the fierce competition, locally, regionally and internationally.


The way now is paved for the additional ambitious service improvement and cost saving steps that we have jointly targeted for implementation to make our loyalty program even better than the competition.

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