The first six months of 2012 had turned out to be very remarkable for Manila station that has been an important market for Saudia in recent years.
MNL is the 3rd highest among top 20 international market (NRF) contributors and is the highest (NRF) contributor in the Asia Pacific Region.
Positive growth was noted in all KPIs, especially on MNL load factor at 90% YTD, above by 12% against 2011.
SV market share in MNL also increased from 31% in 2011 to 37% in 2012 H1. MNL surpassed commercial target by as much as 21% for 2012.
Saudia’s new station in the Chinese city of Guangzhou has reported record performance within a year, the station intends to increase frequency to four flights weekly in response to China’s growing market demand.
The first half of 2012 served as a period of revelation for the capacity of a young station like Guangzhou, to be one of the fastest growing markets in the Far East.
SV Guangzhou (CAN), a fairly new station, after completing a year since its inaugural operations on March 2011 has already firmly established its market position in China, now recording a 103% increase in (NRF), year-to-date vs. last year and was noted to have the highest RASK in Asia Pacific region.
Sales achievements have also been remarkable, with almost all aspects of performance recording a positive growth.
Significant growth has been reported in CAN KPIs in terms of NRF (103%) and flown revenue passengers (82%). Saudia’s market share in Guangzhou rose from 63% to 65% in 2012.
Saudia aggressively mobilized sales during the year with the support of travel agencies, relevant corporate enterprises and related government bodies in China.